Who We Are
Conceived by the leading business-to-business publishers, the BBN was developed to offer unprecedented reach and more efficient media buys for online advertisers trying to reach important B2B markets.
The BBN provides scale within vertical industries; executive functional roles; and hard to reach demographics such as small business owners. Unlike consumer business websites, the properties in the BBN reach business decision makers within the context of their work.
BBN is a privately held company based in Washington, DC.
Executive Management
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Derek Reisfield serves as Chairman of BBN Networks, Inc. Mr. Reisfield is the co-founder of several firms, including Marketwatch, Luminant, and i-hatch Ventures. He was also instrumental in the development of several successful firms, including Moblyng, Strands, Every Baby Company, Provell and Sportsline. Derek served as the founding President of the New Media Division of CBS, and he was the Vice President, Business Development of the CBS Corporation and its predecessor, The Westinghouse Electric Corporation. Mr. Reisfield was the Co-Founder of the Media and Telecom practice of Mitchell Madison and a leader of McKinsey & Company’s Media practice. Derek Reisfield graduated from Wesleyan University and he received his A.M. from the Annenberg School of Communications at USC. |