Markets
BBN's partner web sites are utilized by business professionals when they need the information most: while at their desks. The vertical markets provide scale while reaching the highly qualified audience our advertisers seek for their business targeted campaigns.
CEO’s, CFO’s, Small Business Owners, CMO’s, VP’s, Event planners, administrative assistants, Office Mangers…You get the idea- business professional of all business levels within 12 vertical markets!
The BBN vertical markets include (click on a Market for a description):
The BBN Audience
BBN has broken down the conventional barriers of the fragmented B2B space by aggregating the largest collection of B2B digital media properties. We are now setting the standard for audience profiling that transcends specific industries. Our goal is to provide our advertisers the most qualified and validated collection of business decision makers within the context of their work.
Safecount, a WPP company and leader in web data collection, conducted an independent survey across the websites within BBN. Safecount surveys are set up to make live web data collection simple for users, thus, generating highly credible statistics for both web publishers and marketers. Below are some examples of how our audience engages with the sites that make up the BBN. Here's what the audience had to say...
Source: Safecount Demographic Survey, Q3 and Q4 2010
