Conceived by the leading business-to-business publishers, the BBN was developed to offer unprecedented reach and more efficient media buys for online advertisers trying to reach important B2B markets. What does it mean? A one stop shop for advertisers for scale buys in vertical and horizontal markets over a highly qualified audience. BBN is all about business! BBN provides advertisers with a delivery vehicle to reach the high quality, hard to reach business audience that previously was not achievable through one straightforward buy.


BBN is for business!

Whether vertical sectors, professional functional roles, or the hard to reach business owner; BBN is the solution to reach your target audience while they are working. Unlike consumer business websites, the properties in the BBN reach business decision makers within the context of their work - the time and location where the key business purchase decisions are made and justified.


Why take the risk?

There is plenty of talk in online advertising circles about the capability of an advertiser to follow a user who may match the targeted profile based on profiling previous site visits. As an advertiser, you want to make sure your message is associated with only those sites that maintain content with integrity. The problem with profiling alone is that it can be inexact. Is the user working from a borrowed device? Are the users working or looking at cinema schedules on the weekend? Is the user’s child accessing the parent’s laptop at home? How often does the user clear cookies or upgrade devices? Is the user accessing an offensive site? These are all of the considerations associated with relying solely on cookie-based solutions.

More than two-thirds of adults 25-55 accessing any website have jobs that involve some level of business decision making. So, it’s never been a mystery about how to reach business decision makers. The difficulty is reaching the right person at the right time. Business decisions are purchasing decisions rather than impulsive consumer buying decisions. That requires delivering the message in the proper context where the level of influence is at its peak. The trade press and other b2b sites are solely focused on reaching the business decision maker at work.


Transparency

All BBN advertisers have the comfort of knowing the potential universe of the media companies used for their campaigns. There’s no placements on unrelated b2b sites that merely fill impressions.Rather the sites participating in BBN are the go to sources for the professional’s business. Hence our motto: BBN is for business!


The BBN Identity

In cooperation with 24/7 Real Media, a WPP company; BBN was launched in 2008 with four Charter Client Publishers: Cygnus Business Media, The McGraw- Hill Companies, Nielsen Business Media, and Reed Business Information. Since that time, we’ve grown to more than 60 publishing partners across Europe and North America. In aggregate, our publishing partners reach 50 million users through thousands of individual websites and enewsletters. BBN represents a who’s who of quality business oriented Internet sites, and we make it possible for advertisers to reach the best quality business audience in an seamless buy.

BBN is a privately held company based in Washington, DC.